Catching up with Our Legacy
In the first set of our designer catch up series we met up with Our Legacy creative director, Christopher Nying to chat about the new Spring Summer 2014 images, shot by Ola Rinal…
Keep your eyes peeled for the next instalment of this exclusive new series from OTHER…
we looked at the idea of “overexposing” the clothes. This inspiration was taken from photography/polaroids that were not correctly developed, and I wanted to adapt this feeling into garments, so we faded indigos almost into white, tie-dyed nylons and used the idea that the garment almost looks fragile, or ‘wrongly developed’. Together with this part of the collection, we also started to make protective garments for contrast, or at least, garments with the look of protective clothing, in order to attain the idea of a chemical laboratory, where some garments feel like liquids or ingredients or powder, and where some garments feel protective.
Yes, right now it has been important for the brand to get different energy and perspective to what we do with the clothing. We would love to do this more but as always the time is short in fashion. Another interesting collaboration was with Akane Moriyama (Fabric Artist) that made an installation for our stores, intrepeted Radiant Flux into space and envoirment.
Normally it starts for him/her when a collection is produced / sampled - but it would be highly interesting to start a concept with a collaborator, from ground concept.
Ola Rindal balances sharp photography together with diffuse photo which makes him very versatile. He is spontaneous and many of his images “questions” more than they tell.
Yes, since we don´t do catwalk shows, it was an early decision to communicate in a different way. Having Photography books in mind, we early beleaved that this will balance our product and expression in the best way. We think there is an energy there that matches what we do.
Its different from time to time. But while shooting we need to trust the photographer, even if he got some kind of brief before, we normally want to leave him/her to get another expression/expectation and that he/she feels free to explore. One of the first we did, with Vivianne Sassen (SOL&LUNA), was completely her direction. We sent her clothes and she played around in her way - then we produced the book editing her images with our clothes.
It´s complex when it comes to models or “the face”, since we normally don´t work after a certain style. We focus on the product, colors, treatments, material first, and try to get a product concept. Since we never was very interested in “Iconic Style” - there is no certain face for Our Legacy. Ofcorse we like Axel (ss14) Nash and Tobias (aw14) - because they have character, so we try to look at character rather than a “pretty” face.
We like the idea of creating something that appeals both aware customer and less aware customers - to create dimensions - clothing that can be seen in different contexts or envoirments. We would like to call it non-segregated style - where you present simple garments as a greymelange sweatshirt (the first piece we ever did) - to get different meanings, not only one occasion. We think its important to leave the freedom of choice - we do not try to choose for you.