Launched in Stockholm, Sweden in 2013, the founders and Swedish childhood friends set out to create their vision of the perfect trainer. Jonathan Hirschfeld and Max Schiller (previously designer at Acne Studios) took the classic pairing off scandinavian minimalism with high quality construction for eytys. They informed their designs with digital and streetwear references, bridging the gap between the sports trainer and the relaxed daytime style. This unisex brand has shoes for almost any occasion, including the most-loved ‘Mother’ model.
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