STORY mfg - Behind the Brand

A more authentic, fulfilling and kind approach to fashion

Shop STORY mfg Menswear / Shop STORY mfg Womenswear

Positive Products

They build products to last, because the most sustainable way to live is to buy less. That said, their approach to products - from fabric to trims - means that when they are discarded,  biodegrade and enrich the soil. Story are working towards also trying to find ways to use materials like ocean and land waste to turn them into useful & beautiful items.

Ultimately, and most importantly, they create what they call “Positive Products”. Things that not only do no harm, but can in some way benefit the earth, and all the humans they touch.


‘Stories’ celebrate the human and technological effort that has gone into making each piece. They track down people in the most rural of places, and visit every location their materials are made - not only to check on the quality of the products and meet the makers - but to photograph and share the adventure.

Human & animal kind.

They never, ever, use animal products because they don’t feel there is anything sustainable or positive in raising and slaughtering. Their stand on animal kindness extends to both their makers and customers too - they ensure that the materials and finished items carry no horrid toxic chemicals that could be harmful.

Slow Made

Their tagline, “Slow Made” highlights the celebration of the production processes along with the serious level of skill, emotion and time involved. Story’s emphasis on non-chemical processes means a huge focus is on natural dyes. They use earth- friendly plant dyes wherever possible - the byproduct of which is simply nutrient rich fertiliser. They do sometimes use non natural dyed materials - but only when using deadstock or recycled fabric.


Story love all things slow but that doesn’t mean they have to think small scale. They invest time and effort into developing new technologies to upscale all of their processes. Natural process, like natural fermentation indigo dyeing and hand weaving can’t be hurried - so instead of scaling up, they scale out. They don’t force people to work faster or introduce chemicals to make dyes work quicker - instead, introducing new vats, new weavers and spread their reach out.

OTHER/shop’s vision is to always introduce the new and inspire our loyal community. We are keen to tell the STORY MFG’s ‘story; and consequently invited Story to launch their collection supported by an installation and exhibition. Expect hints of seaside references with ‘no vacancy’ light boxes and oversized postcards depicting their collection.

This exhibition will take place at our London Store on Thursday 18th February - 6.30 - 8.30 PM.

If you would like to attend, please RSVP to - 

For more details, visit our Facebook page here.